Ana de Castro Palomo
Community Development Delegate, Spanish Red Cross
Project Manager| Disaster Risk Management | Livelihoods
Reda Sadki is a chief executive with lifelong experience in forging multi-disciplinary teams to invent and execute new ways to lead change. He is the founder and president of the Geneva Learning Foundation, a Swiss non-profit research-and-development organization and think tank. In the past, Reda has worked for the United Nations, primarily for the World Health Organization, and at the International Federation of Red Cross and Red Crescent Societies (IFRC), the world’s largest humanitarian network, responsible first for the design and production of IFRC’s publications and then for its learning systems.
My background is in technology, professional services and digital media. I co-founded Zapnito due to a number of related observations from my time in these sectors: 1) the social web is creating a huge amount of noise 2) expertise that brands have built up over decades is being drowned out and hidden from those that need it 3) these brands are therefore losing their audience to often undeserving and unhelpful sources, and 4) people are finding it harder to access the expertise that they truly value. I therefore decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge networks.